All Australian families have the right to make informed decisions about feeding their baby based on objective factual information free from confusing and exploitative marketing.
ABA is calling on the Australian Government to legislate the WHO Code in full with funding for ongoing monitoring and enforcement.
June 2024
The ACCC called for submissions from interested parties about re-authorisation of the MAIF Agreement.
What is the MAIF Agreement?
In Australia, we have a voluntary industry agreement (companies are not required to sign up to it), called the Marketing in Australia of Infant Formulas (MAIF) Agreement. The Agreement fails to protect Australian families from manipulative marketing practices and affects their ability to make informed decisions about infant feeding. The MAIF Agreement has just been reviewed and you can read the Final Report below.
April 2024
The Australian Government's review into the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (the MAIF Agreement) has been released. Read ABA and WBTi Australia's joint statement here.
WHO Code Taskforce webinar Oct 2022
These experts agree that parents should be able to make informed decisions about infant feeding without interference from exploitative marketing.
Our project partners
The WHO Code Advocacy Project is making a positive and lasting change to support the health of mothers, babies and the whole community. We have partnered with these key public health organisations, universities and individuals in a collaborative effort to ensure that the marketing and promotion of breastmilk substitutes is appropriately regulated.
The WHO Code FAQs
The WHO Code in detail
Report: Impact of Formula Milk Marketing
